Thursday, April 2, 2009


Spinlight is our creative agency.

So what does that mean? They figure out how to reach our future clients. But there is a lot of work wrapped up in that tidy statement. They have to figure out what our future clients read, where they hang out, where and how they like to spend their free time. But in order to get these Chicagoans to actually be our future clients, Spinlight has to communicate who we are, and get them to beat a path to our door.

They've started working on this. For the Chicago Family Pet Expo, they developed a cool tag to attach to our give away - a bottle of water. This is it.

Debby Winter is our contact, and I asked her a few questions about our project:

Why are you excited about working on this project?

This is such a great project for Spinlight! There are so many things about this work that makes it a great fit. First of all, PETS! I am such an animal person. I adore my dogs and love all kinds of animals. I also have the benefit of having experienced the emergency care at the College of VetMed. Last summer my dog, Moxie, almost died from heart failure and everyone there that worked with us was exceptional. She is thriving now!

It is a great category to do marketing for, pet people want to talk there are definitely less barriers to deal with. In addition to being a great category, we are excited to be part of bringing this type of thing to Chicago. That may read like a sound bite, but we have the opportunity to do something really unique with this vet clinic. The people and expertise and vision behind this new endeavor makes it poised for doing something really different and exceptional in Chicago. And the marketing can help lead that, marketing can help define this new type of veterinary clinic for the public and for the students and staff that work there. That's exciting!

What unique opportunities do you see for this new venture?

We have the opportunity to set a new standard for veterinary clinic marketing. We are going to be talking about a new kind of care, and will do it in a new way. We have the opportunity to use all kinds of marketing and really want engage the potential customer to help us talk about this new service. Pet people are a community and we will rely on that community to help us get the word out!

Tell us something about yourself which most people don’t know.

Most people don't know that Matt (co-owner at spinlight) actually considered studying to be a vet when he was choosing his education/career path! He ended up choosing graphic design. :-) And most people don't know that at one time I had 3 dogs, 4 cats and a parrot all in my house! I do love animals, but that was a lot, even for me. Right now I am focusing on spoiling my little pomeranian, "Moxie". Even with her heart problems, she is full of energy and makes me laugh every single day. If only I could be who my dog think I am!

Anything else you'd like to share?

It truly is a pleasure working with Chris [Chris Beuoy, our Director of Communications] and the other folks that have such passion for this venture. That in itself makes it an exciting project. Leading in marketing can be a scary thing for a company. It is much for comfortable being a follower, so we are looking forward to seeing how everything plays out with this campaign!

No comments: